Identity, Print, Promotional, Environmental, Digital & Copywriting
The Den Youth Center
The Den is a fledgling drop-in center for LGBT youth, providing essential counseling, eduction and community event services. The organization is a volunteer based collaboration of various city government departments as well as University and community programs.
Two clear goals emerged during the development of The Den; one to speak to an often disparate group of LGBT youth that may be in need of services; and secondly to create partnerships with existing organizations and city government programs. The logo and rogue communication tactics were inspired by street posters and underground Zines; tools that would resonate with the targeted groups. Signage, t-shirts and quirky language were developed and premiered during the Pride festival, generating buzz about this much needed new organization.