Identity, Print, Web & Brand Design
Land Preservation Trust & Shawan Downs
Shawan Downs, a premier equestrian center, operates under the Land Preservation Trust and is home to the Legacy Chase race in Hunt Valley, Maryland. Faced with a disorganized identity and eager to draw a younger audience to events, Shawan Downs was in need of a fresh take on its brand.
A unifying identity system and brand design exemplifies the various entities that make up Shawan Downs, with a particular emphasis on expandability. Print material and promotional items for the Legacy Chase in 2010 helped roll out the new brand. The website has been fully redesigned and developed as a central hub for visitors during the off-season.
Completed at Ashton Design