Naming, Identity, Print, Digital
Terra Nova Ventures, LLC
Mill No. 1 is an adaptive reuse of 19th century cotton mill buildings into a mixed-use development of apartments, offices and restaurants. Nestled in a cover of greenery with a stream running between buildings distinguishes the property as unique in the urban environment.
To establish Mill No. 1 as a modern center of work, life and commerce the branding was were derived from the property's historic past. Metal, stone and water were the inspiration behind the logo and graphics. Traditional techniques from the 19th century to construct and light signage were modernized with sustainable materials and progressive construction methods. Finally, the bold logotype was emblazoned on the property's central smokestack, much as it existed when the mill was functional.
Completed at Ashton Design