Mercedes-Benz combines luxury with performance across the full line of cars, sedans, SUVs, coupes, roadsters, convertibles and more. As a premium global brand, Mercedes-Benz has a rich legacy of innovation and unsurpassed quality.
As part of a larger initiative to reconnect consumers and dealers with the legacy of the brand, a large-scale timeline of the company's historic firsts was developed. Pictured is the enormous installation of the Legacy Wall in the New York headquarters. Smaller, in dealership versions of the Legacy Wall were made available nationwide, all in an effort to deepen the brand's message. A Legacy 'brand book' was developed as well, intended as a take-away for premium customers.
Completed at The Mixx