Identity, Print, Digital & Art Direction
ESG Equities is a leader in real estate ownership, investment and re-positioning opportunities in New York City and throughout the United States. The company has a dynamic and rich legacy in developing properties that deliver high yield returns.
The logo was inspired by the geometric skyline of New York's financial district with the 'G' creating a subtle arrow shape suggesting future growth of profits from ESG's properties. The simple, yet striking color palette is a bold and dynamic stand-out in an industry plagued by 'sameness.' An upward vermillion angle extends the brand promise of real value and real returns on financial investments.
Completed at The Mixx