Services: Identity, Print, Style-Guide, Art Direction, Tagline Client: Book-A-Cook LLC
Book-A-Cook allows users to connect directly with top personal chefs to create fully-customized dining experiences at home. This start-up serves sophisticated palettes from Connecticut to New York City.
The brand identity and positioning is inspired by rustic farm-to-table cooking and the classic sensibility of a home kitchen. The warmth of the logo suggests a familiarity with the brand, yet its fresh modern execution balances the ease and accessibility of the service. The photography styling, presenting ingredients for the perfect meal, allows users to envision the possibilities that Book-A-Cook has to offer and positions the fledgling company perfectly for future growth.